Research & Marketing Innovation at DoubleYou.
Internet, social networks, innovation, crowdsourcing, colaboration, design thinking, brands, gadgets, photography, books (and ebooks), music, Apple, Ikea, Muji, Uniqlo, marketing, digital relations, interactive marketing, strategy, social media, blogging, trends & insights, mobile, planner, creativity, digital agencies...
More info click at www.algoquehacer.net & www.estebantrigos.com.
Reading a newspaper, I saw a picture of birds on the electric wires. I cut out the photo and decided to make a song, using the exact location of the birds as notes (no Photoshop edit). I knew it wasn't the most original idea in the universe. I was just curious to hear what melody the birds were creating.
I sent the music to the photographer, Paulo Pinto, who I Googled on the internet. He told his editor, who told a reporter and the story ended up as an interview in the very same newspaper.
Here I've posted a short video made with the photo, the music and the score (composed by the birds).
